Strategic Kalamazoo Trademark Attorneys Assist with Brand Protection

Dedicated Michigan intellectual property lawyers advise business clients

One of the essential ingredients of success in business is establishing your brand, goods and services as recognizable and distinct from the competition. The experienced attorneys at Hamilton Law, PLC in Kalamazoo, Michigan help Southwest Michigan business owners and entrepreneurs with trademark protection. Whether you need assistance registering your mark or taking action against infringement, we offer the knowledgeable advice and advocacy required to protect your business identity and reputation.

Knowledgeable representatives evaluate eligibility of desired trademarks

A trademark grants legal protection for the use of a word, phrase, symbol or design that distinguishes a brand. A service mark provides the same protections. A trademark is used to identify the source of goods, whereas a service mark identifies a source of services. Slogans, logos, product and service names are among the types of intellectual property that can receive trademark protection. In the interest of preventing consumer confusion and safeguarding your brand, a trademark can prevent another business from using marks that are the same or similar to yours.

Once you have an idea about the intellectual property you would like to trademark, one of our lawyers can work with you to determine whether the mark you selected can be used for your brand and to take the necessary action to register it.

Respected law firm guides clients through the trademark application process

Though common law rights to a trademark can be asserted by placing “TM” next to words or images used in commerce, registering your trademark with the U.S. Patent and Trademark Office (USPTO) is the surest way to secure protection. When your mark is officially registered, you will be able to use the “R” symbol.

A trademark application involves multiple steps. Our attorneys assist with:

  • Selecting a mark — You may already have a name or logo in mind for your brand or products. Either way, it is important to know that not all marks can be registered. If your selected mark is likely to be confused with a registered mark, if it is generic or if it merely describes the product without distinguishing it, the USPTO will not register it.
  • Conducting research — Once you select your mark, it is crucial to research whether anyone else is already using a similar mark for a related product or service. In addition to the official USPTO database, a search should include state databases, business name databases and other online sources.
  • USPTO application — You must provide detailed information about your selected mark and its use or intended use in commerce. The application is filed online and must be submitted with all necessary fees.
  • USPTO review — When the USPTO determines that your application demonstrates at least the minimum filing requirements, it is subjected to review by a USPTO attorney. The review will include a thorough search for conflicting marks and may take several months. Based on the results, the USPTO will either register your mark or send a letter explaining why it cannot be registered. You then have the opportunity to provide evidence in response.
  • Maintain the mark — A mark remains protected only if it remains in use. Every few years, you will be required to prove to the USPTO that the mark is active.

The registration process may take anywhere from three months to over a year, depending in part on the thoroughness of your research and preparation of the application. Our office is available to clients from start to finish and we work to address thoroughly any issues raised by the USPTO.

Determined lawyers vigorously defend clients during trademark disputes

When another company’s similar name, style, lettering, picture or other branding violates or causes confusion with your trademark, you may have a valid infringement claim. Our business litigation lawyers will attempt to stop the unauthorized use by obtaining an injunction against the infringer. When it is in your best interest, we can also pursue damages for brand dilution and lost profits.

Contact focused Michigan trademark attorneys to schedule your free initial consultation

The attorneys at Hamilton Law, PLC in Kalamazoo, Michigan help Southwest Michigan entrepreneurs and business owners with trademark applications and infringement actions. To schedule a free initial consultation with our office, call 269-488-8394 or contact us online.

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    I highly recommend Hamilton Law. Ean is extremely knowledgeable in matters of estate planning and trusts. She is very thorough, answered all of our questions and made the entire process easy and painless. We had big decisions to make and sh...
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    I was MOST impressed with Ean's work! I was referred to Ean by a friend and her professionalism and know-how helped ease my anxiety related to my parents' home. She was responsive and made the will creation easy. I highly recommend using Ea...
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    Ean is so great! Professional and extremely thorough. I had no idea where to start with a prenup process and felt quite lost. Ean made me feel supported through the process and was able to bring me (and my partner) great ease. She explained...
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    Ean was absolutely great to work with! I had quite a few questions with the estate documents that were created for my husband and I. She was very patient and quick to answer all of my questions. Ean is very helpful and very knowledgeable, a...
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    I would recommend Hamilton Law for any small business matters. They were helpful, professional, and kept me informed each step of the way as I was starting up my rental venue. They formulated a venue rental agreement for my business and w...
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